Trusted by:






























THIS IS MY STORY
I'm a UGC creator, storyteller, and former senior sales and marketing executive with 15 years of experience helping brands create content that doesn't just look authentic—it drives results.
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Today, I create lifestyle, motherhood, travel, and personal storytelling content inspired by my own life as a first-time mum in a multicultural family.
Originally from Singapore and now based in North Carolina, my husband and I are building a life that spans cultures, countries, and continents, giving brands authentic opportunities to connect with audiences across different stages of life and around the world.
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I specialise in paid ads, where every video is grounded in strategy and reserch, shaped by years of leading marketing teams and building businesses.
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With upcoming travels across the U.S., Puerto Rico, Singapore, and Thailand, I'm also able to create content in a variety of locations throughout the year, bringing fresh, real-world backdrops to every collaboration.

18
Years Sales & Marketing
21k
Combined social media followers
100+
Satisfied Clients and counting
Beauty/ Wellness
Direct-response Testimonial
(Skincare salon) - 88% reduction in AdSpend for CPL as compared to other creators' videos
Product Demo Direct-response (Makeup Setting Spray) - 4.6% CO
Direct-response VO
(Skin Spa) 15 leads, ad still running
Direct-response Storytelling
(Aesthetic clinic) 200% increase in leads, 30% reduction in AdSpend for CPL compared to branded content
Direct-response VO
(Hair Salon)
Organic, Trending Audio
(Makeup) - 560% ROAS
Direct-response VO
(Spa)
Direct-response VO
(Hair treatment/ salon)
The Bridal Edit
Storytelling Testimonial
(Aesthetics Clinic)
Storytelling Testimonial
(Bridal Shop)
Direct-response Storytelling
(Hair Salon)
Storytelling Testimonial
(Personal fitness training)
Tech/ Apps
Direct-response Talking Head
(Travel)
Direct-response Talking Head
(Travel)
Direct-response Voiceover
(Renovation platform)- Creative ran for nearly a year due to consistently high-performing lead generation
Direct-response Talking Head
(Business payment platform)
Travel & Experience
Direct-response Voiceover
(Kuranda Scenic Railway)
Australia
Direct-response Voiceover
(Cairns Aquarium)
Australia
Trending Audio - Travel Itinerary
Australia
Organic UGC (Event)- 5x average watch time & 3x higher in video completion rate as compared to brand's content
Home+Living
Direct-response VO
(Bedding) - Performed 300% higher compared to other videos
Talking Head Organic (Fragrances)- Performed 650% better than branded content
Direct-response VO
(Mattress)
Storytelling VO
(Home Cleaning Service)
Food
Direct-response Voiceover:
CNY campaign (Popiah)
Audio layover: IG ad
(Popiah)
Direct-response Voiceover
(Charcoal Claypot Prawn)
Direct-responce Voiceover: Nonya Paste (Test response before launching in Singapore)
Sustainability
Direct-response Voiceover
(Innovation & Fashion)
Organic use (Sustainability)
Performed 7300% better than branded content
Organic use
(Sustainability)
What Others Are Saying




















social ads tester
This service is designed to test and optimize your social ad creatives, ensuring you know exactly what resonates with your audience before committing to larger campaigns.
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I’ll create two variations of your social ads — focusing on key elements like messaging, visuals, and call-to-action — to determine what drives the highest engagement and conversion rates. Once we find the winning combinations, you’ll have a clear path to scaling your ads.
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Package includes:
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Insights and recommendations for scaling successful ads
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1 talking head/ VO storytelling video, 2 different hooks = 2 videos so you can do A/B testing
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30-day usage rights for tested ad creatives on TikTok
Total investment: $610

